The ISHU scarf, created by 28-year-old Saif Siddiqui, is made from a special fabric that reflects light.
Siddiqui, who runs the London and Amsterdam-based company, told BuzzFeed that the scarf's purpose is to provide some privacy. "The main intention is to make people aware of how important privacy actually is," he said. "Everyone has a 'brand' online, and with the ISHU Scarf, people are back in control of their privacy." more