Saturday, August 21, 2010

Business Espionage - Bratz v. Barbie

The maker of Bratz dolls accused Mattel Inc. of spying on its rivals and stealing trade secrets for at least 15 years, as the ongoing legal battle between the two toymakers turns nastier.

Bratz maker MGA Entertainment Inc. alleges employees for Mattel, maker of the rival Barbie doll, used fake name badges to gain entry to private showrooms of MGA, Hasbro Inc., and other toy manufacturers, according to a federal filing late Monday.

In the court papers, MGA also alleges Mattel secretly photographed new toy product designs at toy fairs held in different countries.

The allegations are part of the dirty doll laundry that will be aired in the retrial of the Bratz doll copyright infringement case, set for Jan. 11 in Santa Ana, Calif. (more)