Monday, October 11, 2010

Business Espionage - Bratz v. Barbie

Mattel Inc will answer accusations it spied on rival toymakers by infiltrating their private showrooms around the globe, after a U.S. court denied its motion to dismiss claims filed by rival MGA.

In an escalation of a long-running battle over MGA's popular "Bratz" dolls, MGA Entertainment Inc accused Mattel of gaining entry to toy fairs with false credentials to steal trade secrets. It says Mattel then concealed evidence about these activities, according to court filings.

MGA has accused Mattel employees of gaining access to private showrooms of toy makers -- including Hasbro Inc, Lego and Sony Corp -- armed with fake business cards and spy cameras, to steal price lists and other sensitive information. (more)