Search engine behemoth Google found itself in the middle of a proposed class action lawsuit filed in California for invading the privacy of users even when they are browsing the web in what is called the private or incognito mode.
The $5 billion class action suit alleges that the tech giant collects user's data by tracking his activity on the web even in the private mode through Google Analytics, Google Ad Manager and website plug-ins, a Reuters report said.
Users normally login through the incognito mode assuming that it's safe as their search history isn't being tracked. The petitioners have alleged that Google collects the private data even as the users are under the impression that their data is safe and that amounts to misrepresentation. more