The logo does indeed have meaning. It was inspired by my college textbook. I saw the dots as information in motion, and the rings as protection.
- Blue dots are information.
- The red ring is protection.
- The gray ring represents the many unknown forces trying to steal the information.
Simple… and not
inspired by a department store, shooting targets, or a brand of
cigarette. Just my design inspired by a book which taught me a lot.
Another reason the shape is appealing is that circles represent comfort, safety, warmth—exactly how I want to make our clients feel.
The logo seems counter-intuitive for a security firm. It goes against the norm… swords, shields, lightning bolts, birds of prey; symbols seen in most security logos. People forget, strong and harsh symbols are used by governments. They are meant to inspire warriors and intimidate enemies. Clients are not enemies.
