≈1990 - Murray Associates... "Picture this. You’re the Chief of R&D at a mid-sized snack food company. You have just discussed a new project with your staff of fifteen. Top secret. Your company is preparing a new cookie. Encapsulated chocolate bits make noises when bitten. From loud pops to whistles to burps, depending on speed of the bite. Your kids loved the idea. But this is only half the secret. In addition to being Sonic, it’s: Natural, Oven-baked, Oil-free, Kalorie-free, and Yogurt-enriched. The staff affectionately names your pet project ‘SNOOKY the Cookie.’ Top management is excited. Sales potential is incredible if you get to the marketplace first." from, Corporate Espionage - The Missing Business School Courses
2021 - Hostess Brands, LLC is introducing a new texture-rich item for consumers
looking to indulge their sweet tooth with the launch of its creamiest
and crunchiest snack yet, Hostess Cr!spy Minis™. Available in two
irresistible flavors, Cookies & Crème and Strawberries & Crème,
the incredibly poppable Cr!spy Minis come in a resealable, stand-up
pouch for optimal freshness. more
