It's called Parent Track and it's the mindchild of environmentally caring soap brand Gelo.
The idea is that kids can install the Parent Track ad tracker onto their parents' devices. This will, well, guilt them into not buying environmentally questionable products and drive them to eco-positive awareness tools...
Not everyone will be positively moved by the message Gelo sends when a parent's device is signed up.
It reads: "You just signed up this device, allowing us to follow your parents around the internet, reminding them to quit single-use plastics for good. By doing so, you set them on a more sustainable path and may very well have saved the planet. Our thanks just don't feel like enough."
Perhaps more parents buying Gelo products -- so that Gelo would make more money -- would feel like enough. more
