Apple’s iPhone Warning—400 Million Chrome Users Must Now Act

Apple’s video warning for iPhone users to stop using Google Chrome doesn’t mention Google Chrome — it doesn’t need to. It plays on the browser’s reputation for tracking and privacy infractions, which just took another hit. But it also hides a clever message that makes its warning clear. Hundreds of millions of iPhone users need to take note.

Last summer, Google backtracked on its promise to kill tracking cookies for Chrome’s 3 billion users. Don’t worry, it said, it’s temporary. It proposed a one-click “don’t track me” for Chrome with parallels to Apple’s App Tracking Transparency. 

But it has now backtracked again — and this time it’s worse. Cookies are here to stay. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies." more