Gillette has launched a campaign site as part of a campaign for its new Fusion Power Stealth range.
The site includes a spy mission game, involving streamed briefing videos complete with 3D animations, an interactive game and chance to win a trip to a spy school.
The brand has been integrated into the site by challenging the 'spy' users to help recover a stolen razor.
As well as the main game mission, the website provides a breakdown of the stolen gadget's features and has a prominent 'tell a friend' mechanic, where you can 'recruit' others.
Spies can also keep a track on their fellow 'spooks' via a timed leader board. (more) (site)
