Mannequin Spies - Will Dummy Shoppers Revolt?

An Italian firm selling mannequins that secretly monitor the age, race and gender of customers using facial recognition software has come under fire from privacy groups. The information logged by the dummies is then used to implement more effective marketing strategies by stores in the US and Europe.

And the manufacturer now plans to add audio recording to the dummies' capabilities, listening in on customers' discussions about their clients' products.

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The mannequins, known as "EyeSee" are manufactured by Italian company Almax and retail for £3,200 each.

Privacy campaigners agree, describing the technology as "creepy" and "totally disproportionate."

Emma Carr, deputy director of campaign group Big Brother Watch, told the Daily Mail newspaper: "The use of covert surveillance technology by shops, in order to provide a personalised service, seems totally disproportionate.

"The fact that the cameras are hidden suggests that shops are fully aware that many customers would object to this kind of monitoring. 

"Keeping cameras hidden in a mannequin is nothing short of creepy." (more)

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