via creativity-online.com...
You can't judge a book by its cover, but there's no denying that a thoughtful, bold packaging can make all the difference when it comes to picking up a tome from a shelf.
Penguin Press enlisted designer David Pearson to re-do the covers of five classic George Orwell novels. Among them is this standout cover for "1984," with both the title and the author's name "blacked out." In certain lights, you can see the title, however.
It is of course a nod to the contents of Orwell's dystopian novel, where the misnamed Ministry of Truth rewrites and falsifies history to serve its own purpose. See the covers for other Orwell books by Pearson below. (more)
Brilliant!