Major retailers in the US are already using facial recognition cameras to spy on shoppers, a campaigning group has warned...
Cameras are being used not just to catch persistent shoplifters, but also to monitor shoppers and analyze their emotions, so that stores can deliver personalized adverts on screens inside the store, George warned...
‘But it’s also being used for marketing purposes, they are gathering information on shoppers and seeing what they are buying and not buying - and using AI tools to analyse the emotions of shoppers and see what sort of ads to direct at them.’ more