The company filed a patent application for in-ear “spectroscopy” for “cognitive load estimation.” To put it simply, this uses an in-ear device to measure a user’s brain signals to better understand a user’s brain activity...
By understanding a user’s cognitive load, Meta can learn a lot about a user’s mental state, said Jake Maymar, VP of Innovation at The Glimpse Group. It’s essentially a stress tester, he said, indicating how exactly their mind is reacting to the content in front of them.
But with a company like Meta, “it’s all about advertising,” Maymar said. As you use the device, “It gets to know you. Your device starts to really understand you as a person and can customize these experiences for you, so they really appeal to you.” ... these ads will likely target you closer than just being placed in your favorite games, said Maymar. more
The future of surveillance is mind reading. We've been minding it for years.
