Friday, January 5, 2024

Disney’s AI CCTV

Disney wants to know what you’re up to in the “Happiest Place on Earth.”

The company wants to patent a system for “predicting need for guest assistance,” which would track guests’ behavior at Disney properties using machine learning analysis of video data. Disney’s filing lays out an AI-based system which determines whether or not a guest’s behavior is normal, and uses that to predict if they need something. 

Disney’s system would work in tandem with CCTV systems collecting a constant stream of video data. That data is fed to a deep learning model to determine if a guest’s actions differ from a predetermined set of “normal guest behaviors.”

If a guest’s behavior is deemed abnormal, the system will alert the operator that they may need some kind of assistance.