Sunday, December 19, 2010

Business Espionage: "at Apple you can get fired for saying K48."

In their most significant move yet in a sweeping insider-trading investigation, federal prosecutors charged four corporate managers with peddling financial details about prominent technology companies and with leaking secrets about popular consumer products such as Apple Inc.'s iPhone in exchange for cash. (more)

...according to a criminal complaint unsealed Thursday, a Flextronics director named Walter Shimoon had a telephone conversation with an an unnamed "cooperating witness" (CW-2) employed by a hedge fund. During this conversation, secretly taped...he dropped his two bombshells:

..."coming out next year" with a new iPhone that's "gonna have two cameras"...

..."they [Apple] have a code name for something new ... It's ... It's totally ... It's a new category altogether... It doesn't have a camera, what I figured out. So I speculated that it's probably a reader. ... Something like that. Um, let me tell you, it's a very secretive program ... It's called K, K48. That's the internal name. So, you can get, at Apple you can get fired for saying K48." 

The iPad -- code named K48 -- was unveiled four months later. (more)

If the company with one of the best counterespionage strategies around has these problems, imagine what is happening at your company. Kick off 2011 with a counterespionage strategy. Call us.