First, many, if not most, of the smartphones and tablets are from Apple. Both veteran and rookie users tend to believe Apple devices aren't vulnerable to malware and hacks, so users don't need to take any precautions.
Second, even non-Mac users tend to think security is already built in to their smartphones or tablets, so they also resist efforts to install antivirus, firewall, or other additional security on what are often their own systems.
Third, the fastest-growing malware segment targets Adobe applications rather than the traditional browser or operating system, doing an end run around the expectations of both users and many IT security people, according to analysts at the security vendors McAfee and Commtouch. (more)
