19th Century technology meets 21st Century music over a bottle of beer in the latest extension to the Beck’s Record Label project.
This time, the art label has evolved, and been replaced by the grooves of Auckland band Ghost Wave. Their new single was inscribed into the surface of a Beck’s beer bottle which could then be played on a specially-built device based on Thomas Edison’s original phonograph.
Making the world’s first playable beer bottle was a formidable technical challenge. (more with video)