Tuesday, November 4, 2014

10 Ways to Spy on Competition (Like They’re Spying On You)

Knowing about your competition has always been important in the world of business. With the Internet, this marketing intelligence has never been easier to find out, but it does take discipline and planning...

  1. Follow them. (how-to details in the main article)
  2. Mystery shop.
  3. Ask a question.
  4. Call with a complaint.
 On-line Help
  1. Explore ad monitoring tools.
  2. Find their backlinks.
  3. Track their website traffic.
  4. Find out what customers are saying.
  5. Determine their social media presence.
  6. Track their technology.
  7. Explore web site content changes.
Remember, assume everything is public these days. Whatever spying you are doing on your competitors, they are probably doing the same on you! (more)