Thursday, August 13, 2015

Secrets: Managing Information Assets in the Age of Cyberespionage

The following is from Jim Pooley’s new book on trade secrets — Secrets: Managing Information Assets in the Age of Cyberespionage.

Bankrupt networking giant Nortel reveals that its key executives’ email passwords were stolen and the company’s network hacked for a decade.

Boeing, hiring away Lockheed employees who bring documents to their new employer, pays $615 million to avoid criminal prosecution, while two of its former managers are indicted.

Apple scrambles to recover a sample of its unreleased new model iPhone that was left by an employee in a bar – a year after the same thing happened in a different bar.

Starwood employees leave to join Hilton, taking with them ideas for a new kind of hotel.

And the owner of Thomas’ English Muffins goes to court to protect its “nooks and crannies” recipe from being used by a competitor.

What do these corporate crises all have in common? Trade secrets. They reflect the enormous value of – and threats to – the most important assets of modern business...

Reading my new book — Secrets: Managing Information Assets in the Age of Cyberespionage — will give you a deeper understanding of how your business differentiates itself from the competition, and how it must work to keep its edge. As an executive or manager or small-business owner you will come away armed to protect and exploit your company’s advantages. As an individual you will have a greater appreciation for what intellectually belongs to you and how to use it to advance your career without being sued. And whatever your interest or line of work, you will have a much better understanding of how information has become the global currency of the 21st century.