An excellent, thought provoking article on how others are predicting our next moves...
(excerpt from Walter Kirn's article in The Atlantic.) "I was already growing certain that we, the sensible majority, owe plenty of so-called crackpots a few apologies. We dismissed them, shrugging off as delusions or urban legends various warnings and anecdotes that now stand revealed, in all too many instances, as either solid inside tips or spooky marvels of intuition.
The Mormon elder who told me when I was a teenager back in 1975 that people soon would have to carry “chips” around or “be banished from the marketplace.”
The ex–Army ranger in the 1980s who said an “eye in the sky” could read my license plate.
The girlfriend in 1993 who forbade me to rent a dirty video on the grounds that “they keep lists of everything.”
The Hollywood actor in 2011 who declined to join me on his sundeck because he’d put on weight and a security expert had advised him that the paparazzi were flying drones.
The tattooed grad student who, about a year before Edward Snowden gave the world the lowdown on code-named snooping programs such as PRISM and XKeyscore, told me about a childhood friend of his who worked in military intelligence and refused to go to wild parties unless the guests agreed to leave their phones locked outside in a car trunk or a cooler, preferably with the battery removed, and who also confessed to snooping on a girlfriend through the camera in her laptop.
The night I vowed never again to mock such people, in January 2014, I was standing knee-deep in a field of crusty snow at the edge of a National Guard base near Saratoga Springs, Utah, a fresh-from-the-factory all-American settlement, densely flagpoled and lavishly front-porched, just south of Salt Lake City. Above its rooftops the moon was a pale sliver, and filling the sky were the sort of ragged clouds in which one might discern the face of Jesus. I had on a dark jacket, a dark wool cap, and a black nylon mask to keep my cheeks from freezing.
The key would be surviving those first days after the ATMs stopped working and the grocery stores were looted bare.
I’d gone there for purposes of counterespionage..."
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Well, earlier this fall during BYO Cup Day in Australia, 7 Eleven, along with its agency Leo Burnett Melbourne, took the cup idea up a notch by allowing consumers to fill up radio ads with Slurpee.
