Wednesday, September 23, 2009

Marketing Gone Wild

Deep in the bowels of MoreOn Advertising...
So, what should we call it?
It helps law enforcement protect the innocent public.
How about "Pole Protector" or "Bad Guy Annihilator?"
Nah, screw the PR jazz. Let's call it...

During the ASIS 2009 conference, here, Cam-Tek Systems, Inc., announced the introduction and availability of the Surveillance Network On Utility Poles or SNOUP™ (pronounced “Snoop”) covert video surveillance solution. SNOUP is a modular, self-contained, ruggedized, video surveillance system designed to mount atop utility poles for wide area public video surveillance. This comprehensive solution utilizes wired, wireless, and cellular network connectivity. This solution is intended primarily for police departments, drug enforcement agencies, homeland security agencies, and other investigative agencies such as states' attorneys general offices. (more)

What were they thinking? Where do they think the money comes from for this stuff? Totally wrong mindset. ~Kevin