Sunday, September 30, 2012

Put a GPS in a Candy Bar - Sales Skyrocket

The candy company launched the “We Will Find You” campaign in the United Kingdom where GPS tracking devices were placed inside six candy bars.  

Once the winning candy bar wrapper is opened, the tracking device will go off and Nestle officials will be able to find the exact location of the customer.

“This will alert a secret control room who will scramble a crack team of highly trained individuals,” the commercial states. “They will board a helicopter, find the special bar and give the owner 10,000 pounds ($16,145).”

The six tracking devices will be placed in Kit-Kat, Aero and Yorkie bars in the U.K. (more)

What could possibly go wrong? Hummm... The guys in the warehouse borrow the guard's metal detector and scan pallet-loads of product. 

Seriously, if they have their act together, the bars are not going through the usual distribution chain. They are being placed on the shelf at the very last minute and the camera crew is waiting in the stock room. Brilliant promotion, however.