“This will alert a secret control room who will scramble a crack team of highly trained individuals,” the commercial states. “They will board a helicopter, find the special bar and give the owner 10,000 pounds ($16,145).”
The six tracking devices will be placed in Kit-Kat, Aero and Yorkie bars in the U.K. (more)
What could possibly go wrong? Hummm... The guys in the warehouse borrow the guard's metal detector and scan pallet-loads of product.
Seriously, if they have their act together, the bars are not going through the usual distribution chain. They are being placed on the shelf at the very last minute and the camera crew is waiting in the stock room. Brilliant promotion, however.
