Tuesday, April 16, 2013

RFID Tracks Jewelry Popularity

Interesting application of RFID technology.

RFID smart shelves can help retailers analyze market demand. 

Beyond sales reports, retailers want to understand which items had the highest shopper interest. For example, while one jewelry item is picked up 100 times and sold 90 time, another jewelry item is picked up 100 times but only sold 10 times. Retail statistics monitoring shopper behavior cannot be accurately counted by man.

However, the RFID Jewelry Smart Shelf Solution developed by Alpha Solutions enables retailers to clearly see data on which types of jewelry are picked up frequently. From the data obtained, discount promotions and programs can be made for the jewelry types that are having trouble selling.