Captain Crunch sez... "Here's looking at you, matey."

It’s not quite “Minority Report”-levels of creepiness, but it’s getting there.

He saw this coming.

Mondelez International, whose properties include Chips Ahoy, Nabisco, Ritz and other high-profile snack brands, says it’s planning to debut a grocery shelf in 2015 that comes equipped with sensors to determine the age and sex of passing customers.

The shelf, which is hooked up to Microsoft’s Kinect controller, will be able to use basic facial features like bone structure to build a profile of a potential snacker, Mondelez chief information officer Mark Dajani told the Wall Street Journal. While pictures of your actual face won’t be stored (yet), aggregate demographic data from thousands of transactions will be. (more)

I spy a tipping point. We are sailing into Fedup Bay. Watch the backlash, me hardies.