From those wonderful folks who brought you Fruit Loops... ...a TV that stares back, figures out who you are, and chooses the next commercial just for you.
It knows you are more likely to buy Count Chocula or Lucky Charms.
"Kill the bird. Cue the Count."
How are they going to do this? Well, by targeting the ads to individual households using a technology called “community addressable messaging,” which allows “advertisers to select cable households within particular areas that have demographic factors, such as income, in common,” says the WSJ." (more)
Funny thing is... you may like this! You've never purchased a Shamwow in your life and the sight of Vince makes you run to the bathroom, or change the channel. But, you might be interested in a special on high-quality Viva towels. ~Kevin
