Monday, October 15, 2012

Privacy Tip: Turn OFF Advertiser Tracking in iPhone iOS6

In iOS6, tracking for advertisers has been turned ON by default.

The new "features" are called:
  • identifierForAdvertising (IDFA) which is a cross-app/publisher identifier
  • identifierForVendor (IDFV) which is a publisher-specific identifier
You can read more about it here, but this is what you want to know if you don't want to be tracked...

In Settings, navigate to General / About / Advertising, then... flip the switch to ON. 

This is not listed under Privacy. It is tucked away in an unlikely corner. It is ON by default. And, to turn it OFF, you have to turn it ON. Weird, huh? Smell a rat? ~Kevin