Following a day of speculation about the identity of the person behind @CondeElevator, the account appears to have gone dark. "Girl or Guy #1 [in elevator alone]: This got really crazy. Love my job. Better stop," the account tweeted on Wednesday...
The account, which presents all tweets as if they are true, was launched just last Saturday, but it already has amassed more than 50,000 followers. In less than a week, @CondeElevator has become a dishy fly-on-the-wall at a company known for its strict rules, shone a light on the intimidating culture that still exists in the rarified halls of Old Media, and incited a massive witch hunt as outlets race to unveil the author. (more)
Why this is important.
It doesn't matter if the tweets are fact, or self-promoting fiction, it proves Twitter is a powerful technology. Your marketing people may see it as a boon. Your security people may see it as a nightmare. Point is, you need to see it, and keep an eye on it. See who's talking about your company.
